NEW CMOS SYNCHRONOUS DRAMS (SDRAM) RATED FOR THE INDUSTRIAL TEMPERATURE RANGE
We’re adding to our SDRAM family with three new devices rated for the industrial temperature range of –40°C to +85°C.
Our new SDRs offer densities of 64 Mb (AS4C4M16S-6TIN), 128 Mb (AS4C8M16S-6TIN), and 256 Mb (AS4C16M16S-6TIN). The devices are optimized for high-temperature industrial applications, in addition to high-performance PC, communications, medical, and consumer products requiring high memory bandwidth.
Packaged in a 54-pin, 400-mil plastic TSOP II, the new AS4C4M16S-6TIN, AS4C8M16S-6TIN, and AS4C16M16S-6TIN offer a fast access time from clock down to 4.5 ns at a 5-ns clock cycle, and clock rates of 166 MHz. Internally configured as 4 banks of 1M, 2M, or 4M word x 16 bits with a synchronous interface, the SDRs operate from a single +3.3-V (± 0.3V) power supply, and are lead (Pb) and halogen free.
Samples and production quantities of the new SDRs are available now with lead times of six to eight weeks.
STAYING PROACTIVE IN EUROPE
by Sue Macedo
Europe seems to have generated more than its share of bad news lately, from the Eurozone debt crisis to last October’s massive earthquake in Eastern Turkey.
Despite the doom and gloom, Alliance Memory continues to buck the trend of weak performance, seeing three years of consistent growth, with 2011 versus 2010 up by 20%.
I believe this primarily is due to the fact that Alliance Memory is a flexible supplier to our key distribution channel partners. By proactively working closely together and understanding and sharing some of the pain of these challenging times, we have successfully manoeuvred our way through the quagmire.
Proactivity is key. We support buffer stock programmes, offer a quick sample turnaround, and have invested heavily in inventory and enabling short lead times. All of this benefits the distributor’s process of asset and inventory planning, and ultimately benefits the customer and prevents production line-down situations.
Of course there will always be the issue of Euro/GBP against the USD$ exchange rates, as this impacts pricing back down the supply chain. And everyone in our industry faces the same necessity to maximize both revenues and margins. The key element here is the customer. If the supply chain can support the end customer in these lean times, which is crucial to their survival, hopefully this will bode well in the future when in recovery and heading back into the land of plenty.
Alliance Memory has been selective with our product portfolio. Being a legacy supplier, we want to continue to support customers in the communications, computing, industrial and consumer markets. All our products will continue to be produced 10, 15, 20 years hence, therefore saving the customer the need to do costly redesigns, and saving precious time and money.
Germany is still the powerhouse in Europe, with its strength in automotive and industrial electronics market, with France, UK second and third respectively, closely followed by an emerging Eastern Europe, with many CEMs setting up factories in this region for product design, test, manufacturing, and supply chain solutions for the networking/communications, medical, industrial and defense industries. France continues with telecommunications as its biggest industry, along with aerospace and defense. The UK has seen a significant decline in manufacturing, but still has R&D companies developing products for the medical, automotive, military and aerospace industries. For Alliance Memory, Europe represents 33% of our global business.
We will continue to work closely with our pan European partners, to listen and proactively support their needs, to offer well-designed legacy products, competitive pricing, excellent lead times, and first class service and support. And we look forward to being a resource for Europe over the long-term, whatever the news of the moment happens to be.
QUARTERLY CUSTOMER PROFILE: SATEL
Satel was founded in 1990 to design and product electronic alarm system devices, including control panels, sirens, detectors, monitoring stations,wireless systems, radio controllers, power supplies and related accessories. Satel has 250 employees, with revenues $28 million in 2010. Satel products are sold worldwide through a network of independent distributors.
CHALLENGE / SOLUTION
At Satel, quality is paramount. Every product must meet a vast number of requirements, from design through prototyping and production, as well as undergoing comprehensive testing. Many of Satel’s 200 products use legacy memory ICs. Given the company’s focus on quality, and the safety-critical nature of the applications it addresses, Satel sources components only from reliable and approved suppliers. Availability of the appropriate memory ICs not only impacts quality, but also the Satel’s ability to hold the line on costs. Since 2009, Alliance Memory has been among the component manufacturers that Satel depends on, supplying the company with low-power SRAM ICs with densities of 64k, 256k, 1M, and 4M.
FROM THE CUSTOMER
“Alliance Memory passed all the tests we use to qualify a supplier’s reliability,” says Tomasz Kaminski, Vice Director of Purchasing at Satel. “They have supported us on all levels, including on-time delivery, friendly customer service, and meeting our price targets. This is a partnership that benefits both companies, and we look forward to continuing to work with Alliance Memory.”
FINAL WORD: FROM THE PRESIDENT
As the electronics industry continues its gradual recovery, customers are still conservative about placing orders, often waiting until the last minute to source the components they need. For some memory IC manufacturers this could be a problem. For Alliance Memory, it’s a big plus, since our strategy has always been to carry inventory. Thus we can turn around these orders with very short lead times — ranging from a few hours to a couple of days.
Because of our ability to react to market conditions like the ones we’re in now, Alliance Memory will enjoy better than 50% growth this quarter over Q4 2011. What’s our secret? Simply looking at market conditions and trying to anticipate what will best meet our customer needs. In this case we hit the mark by building inventory in the last half of 2011, expecting this type of lead-in to 2012.
We expect good things this year and look forward to successfully meeting the challenges ahead as the world economy continues to recover.
—David Bagby, President and CEO