“Alliance Memory has been exceptional in their customer service and in delivering product when and where we needed it” says Del Peck, Jr., ZYPEX President and Founder.

Challenge/Solution
ZYPEX counts a number of high-profile technology companies among its customers, many of whom have come to ZYPEX with problems they have been unable to solve in-house, and usually with no time left to solve them. Part of the company’s success has been based on understanding all aspects of the design cycle, including a product’s eventual manufacturability. The company is also known for designing products that last. Rugged industrial products designed by ZYPEX, Inc. have been in operation for over 20 years, and are still in use today. The need to respond quickly to customer demands with bullet-proof solutions means ZYPEX needs component suppliers that are as responsive as they are—and equally dedicated to delivering the highest quality product.

From the Customer
“Alliance Memory is known as a supplier of legacy memory ICs but in our case they’re supplying low-power SRAMs for new designs,” says Del Peck, Jr., ZYPEX President and Founder. “Why did we choose Alliance Memory? One reason is because we’re designing hardware for reliable, long-life operation using proven components, and that’s what Alliance Memory delivers. Yes, there is more than one choice of low-power SRAM supplier, but Alliance Memory has been exceptional in their customer service and in delivering product when and where we needed it. Not only are we very satisfied, so are our customers who have continued to source low-power SRAMs from Alliance Memory as specified in our designs.”

About ZYPEX
ZYPEX has been offering its customers custom-built products for industrial monitoring and control, with capabilities including conceptual design, design specifications, custom application software, ultra-dense layouts and packaging, RF layout, documentation, testing, and manufacturing. For going on 20 years, the company’s industrial product designs include process control equipment, electrical substation monitoring and control systems, power monitoring systems, leased-line and dial-up modems, and industrial local-area-networks.

“We have been an Alliance Memory customer now for four years,” said Linda Lee, commodity manger at Wincor Nixdorf.

Challenge/
Solution
Wincor Nixdorf supplies specialized equipment to financial institutions around the world. For systems such as a printer used in back-office banking applications, a reliable source of components is essential to providing customers with the solutions they need, when they need them, at competitive prices. Wincor Nixdorf turned to Alliance Memory when its long-time supplier of legacy memory ICs — a well-known Korean multinational — was unable to improve on normal lead times of four months, or to help Wincor Nixdorf meet its cost targets. This prompted the company to seek out another memory IC manufacturer — and it found Alliance Memory.

From the Customer
“We have been an Alliance Memory customer now for four years,” said Linda Lee, commodity manger. at Wincor Nixdorf. “They have been a great source for the legacy memory ICs we need for our printer application. Not only has Alliance Memory supplied the technical support we need, they have held the line on prices, which helps us to meet our cost target goals. We’re very satisfied with them indeed.”

About Wincor Nixdorf
Wincor Nixdorf is one of the world’s leading suppliers of retail and banking hardware, software, and services. The company’s activities include the sale, manufacture, installation and service of self-service transaction systems (such as ATMs), retail banking equipment, lottery terminals, postal terminals, software and services for global financial and commercial markets. The company’s portfolio covers every key step in the process of change affecting business systems — from advice on changes to existing IT processes and the provision of innovative software and systems through to their adaptation and integration.

“Alliance Memory has done a great job keeping us supplied with low-power SRAMs for one of our very largest customers,” said Pin Hsu, purchasing manager at Wellex Corp.

Challenge/Solution
At Wellex, the company’s overriding goal is to enable its customers to get their products to market at the best possible price. Achieving that goals means having component suppliers that not only deliver superior product but are willing to work with Wellex to hold the line on prices. When the company’s Korea-based SRAM supplier went EOL on a 4M low-power SRAM for which the second source was a pricier device sold through a distributor, Alliance Memory stepped in—first as secondary source and then as primary source for the IC.

From the Customer
“Alliance Memory has done a great job for us over the past three years in keeping us supplied with low-power SRAMs for one of our very largest customers and in making us feel very appreciated—including working with us on a direct-customer basis,” Pin Hsu, Purchasing Manager at Wellex Corp. “It makes a big difference to know we can get parts at the price we need delivered locally to our facility, instead of waiting for them to come from a warehouse half way across the country or around the world. That’s a major plus for us.”

About Wellex Corporation
Wellex is a full-service electronic contract manufacturer, founded in 1983 to support OEM with all phases of their manufacturing requirements, from product design through production. Wellex maintains two facilities, one in Fremont, California and another in Shanghai, China to offer both domestic and offshore solutions. The company’s customers include some of the best known and most prestigious brands in the world, for which Wellex supplies electronic and mechanical assemblies built to client specifications at the lowest cost while maintaining the highest product quality.

“Alliance Memory passed all the tests we use to qualify a supplier’s reliability,” says Tomasz Kaminski, Vice Director of Purchasing at Satel.

Challenge/
Solution
At Satel, quality is paramount. Every product must meet a vast number of requirements, from design through prototyping and production, as well as undergoing comprehensive testing. Many of Satel’s 200 products use legacy memory ICs. Given the company’s focus on quality, and the safety-critical nature of the applications it addresses, Satel sources components only from reliable and approved suppliers. Availability of the appropriate memory ICs not only impacts quality, but also the Satel’s ability to hold the line on costs. Since 2009, Alliance Memory has been among the component manufacturers that Satel depends on, supplying the company with low-power SRAM ICs with densities of 64k, 256k, 1M, and 4M.

From the Customer
“Alliance Memory passed all the tests we use to qualify a supplier’s reliability,” says Tomasz Kaminski, Vice Director of Purchasing at Satel. “They have supported us on all levels, including on-time delivery, friendly customer service, and meeting our price targets. This is a partnership that benefits both companies, and we look forward to continuing to work with Alliance Memory.”

About Satel
Satel was founded in 1990 to design and product electronic alarm system devices, including control panels, sirens, detectors, monitoring stations, wireless systems, radio controllers, power supplies and related accessories. Satel has 250 employees, with revenues $28 million in 2010. Satel products are sold worldwide through a network of independent distributors.

“Alliance Memory is a company that clearly thinks about its customers’ needs and which understands our requirement for a very reliable source of components,” said Ronit Shalev, Senior Buyer at Gilat Satellite Networks.

Challenge/
Solution
With its diverse portfolio of VSATs, Gilat requires component suppliers that it can count on to deliver top-notch products exactly as scheduled. Alliance Memory has been fulfilling this need for Gilat Satellite Networks now for more than five years, with Alliance Memory products going into an increasing number of systems from Gilat.

From the Customer
“Alliance Memory is a company that clearly thinks about its customers’ needs and which understands our requirement for a very reliable source of components,” said Ronit Shalev, Senior Buyer at Gilat Satellite Networks. “This has allowed us to develop a close relationship with them and to extend the use of Alliance Memory products to a growing range of our systems. When Alliance Memory promises something, we’re sure it will happen. This kind of stability, including stable pricing, is very important for us. The fact that we’ve never had any delay from Alliance Memory is extraordinary for the memory market, which is notorious not only for delivery delays but also for price fluctuations. For us, Alliance Memory really functions as a partner, since they make it so simple to work with them.”

About Gilat Satellite Networks
Gilat designs, develops and markets innovative satellite and hybrid networking products, services and solutions and has shipped more than 750,000 very small aperture terminals (VSATs), to operators in 85 countries. Providing broadband solutions that deliver data, Internet, voice and video to enterprises, governments, carriers and consumers around the globe, Gilat also provides value to its customers through comprehensive end-to-end solutions, turn-key projects, managed network services and network outsourcing.

“It was becoming difficult to find a reliable supplier for these legacy SRAMs, so we were very pleased to have found Alliance Memory,” says Ivano Bertanza, purchasing manager at Dinema.

Challenge/
Solution
Dinema formerly sourced its memory components from suppliers in Japan, then in Korea, then in the United States. But eventually each of its suppliers end-of-lifed the low-power SRAMs that are critical for the circuits it builds for textile machines. Then two years ago, Dinema found Alliance Memory. Since then, Dimena has been purchasing several different low-power SRAMs from Alliance Memory in 256k, 1M, and 8M densities.

From the Customer
“One of our major customers is our owner, the Lonati Group, which manufactures automated knitting machines that are used all over the world and particularly in China,” says Ivano Bertanza, purchasing manager at Dinema.
“For ore than 20 years, we’ve been supplying circuit boards, including SRAMs, for this application, and it’s critical that we have a reliable source for these components. That is one reason we are very pleased to have found Alliance Memory just as it was becoming difficult to find a reliable supplier for these legacy SRAMs. Ever since, we’ve had excellent customer service support, quality, and responsiveness. I would be happy to recommend Alliance to any customer that requires these older SRAMs.”

About Dinema Electronics
Dinema Electronics was founded in 1971 to supply electronic solutions to the textile industry. In 1985, it joined the Lonati Group, which has been manufacturing knitting machines for the textile industry since 1946. Since 1990, Dinema has been addressing a broader market outside the Lonati Group with solutions for medical, automotive, industrial, IT, and consumer applications. The company employs 160 persons and had revenues of about $70 million in 2010.