KIRKLAND, Wash. — July 13, 2023 — Alliance Memory today announced that it has concluded an agreement with Electra Sales, a Rochester, New York-based manufacturers’ sales representative for industry-leading semiconductor, electronic component, and embedded systems integration companies. Under the agreement, the company is now offering Alliance Memory’s entire lineup of SRAM, DRAM, embedded multi-media card (eMMC), and flash memory ICs to its customers throughout Upstate New York.

Electra Sales has been providing consultative sales services for the Upstate New York market since 1972, with a territory that consists of all counties north of, and including, Orange and Putnam. For the company’s customers, Alliance Memory’s legacy and innovative technology ICs offer reliable drop-in, pin-for-pin compatible replacements for a number of similar solutions across a broad spectrum of applications and markets.

Through its partnership with Alliance Memory, Electra Sales is offering its customers a full range of 3.3V and 5V fast asynchronous devices, synchronous SRAMs, PSRAMs, and low-power SRAMs; 5V parallel NOR and 1.8V and 3V SPI NAND flash ICs; and eMMC solutions. The company’s broad portfolio of high-speed CMOS SDRAMs includes MSDR, DDR, DDR2, DDR3, DDR4, LPDDR, LPDDR2, and LPDDR4 devices in a wide range of densities, configurations, and package options. In addition, Electra Sales’ customers have access to several discontinued devices from Micron Technology, including DDR, DDR3, DDR3L, and SDR SDRAMs, as well as NOR flash ICs.

“In the dynamic and demanding marketplace of Upstate New York, Electra Sales has been a reliable source of customer-centric service for more than four decades,” said Tom Gargan, director of sales for Canada, the Eastern U.S., and Brazil at Alliance Memory. “The company’s collective sales experience, spanning 119 years, showcases a deep knowledge of the diverse segments it serves and a rock-solid understanding of their unique needs. We are thrilled to partner with Electra Sales, who will deliver unmatched service to our customers in the region while providing broader access to our rapidly expanding product portfolio.”

“At Electra Sales, we take pride in partnering with industry-leading manufacturers, and Alliance Memory undoubtedly fits that mold,” said Mark Rogers, president and technical sales engineer at Electra Sales. “Over the last few years, as manufacturer’s have continued to EOL memory devices, the company’s portfolio has expanded significantly. This commitment to meeting market demand and eliminating the cost of redesigns aligns perfectly with our customer-first philosophy, and we couldn’t be more excited to bring these solutions to the Upstate New York market.”

KIRKLAND, Wash. — June 26, 2023 — Alliance Memory today announced that it has further strengthened its market presence in Asia with the appointment of Kelly Chien as the company’s country manager for Taiwan. In her new role, she will work closely with Alliance Memory’s distribution partners to expand the company’s sales coverage in the country.

Ms. Chien brings 17 years of experience in the semiconductor industry to Alliance Memory. She comes to the company from Inventec — a Taiwan-based manufacturer of notebook computers, servers, and mobile devices — where she held the position of server sales manager. Previously, as a program manager for Nanya Technology’s marketing division, Ms. Chien was responsible for a $44 million revenue increase over five years and proposed and developed three products. She began her career as an account manager for the Advance Semiconductor Engineering (ASE) Group’s Chong-Li branch. Ms. Chien holds a bachelor’s degree from Chia-Nan University of Pharmacy and Science, and a master’s degree from Taipei Medical University.

“Recently, we’ve doubled-down on our efforts to expand our market presence in Asia, first in Korea, and now in Taiwan with Kelly at the helm,” said David Bagby, president and CEO of Alliance Memory. “With her deep knowledge of the Taiwanese semiconductor market and proven track record of driving revenue growth, whether through sales or marketing, she is the perfect fit to spearhead our efforts in the country. We couldn’t be more thrilled to welcome her to the Alliance team.”

“I’m delighted to be joining Alliance Memory during this phase of momentous growth for the company, both in terms of its product offering and presence in Asia,” said Ms. Chien. “I look forward to contributing to the company’s ongoing success, leveraging my experience in the Taiwanese semiconductor market to expand and support its customer base in the country.”

Ms. Chien is based in Alliance Memory’s Taoyuan office in Taiwan and reports to Mr. Bagby. She can be reached at Kelly@alliancememory.com.