ELECTRONICA 2022 PREVIEW ISSUE
15 – 18 November 2022
Munich, Germany
Stop by and see us at Hall C3, Stand 328 on the exhibit floor or request an appointment to discuss your projects. Email Sue Macedo at sue@alliancememory.com to schedule a time.
Featured Alliance Memory Products at electronica 2022
eMMCs
Compliant with the JEDEC eMMC v5.1 industry standard, Alliance Memory’s eMMC solutions integrate NAND flash memory with an eMMC controller and flash transition layer (FTL) management software in a single package for solid-state storage in consumer, industrial, and networking applications. The devices simplify designs for fast and easy system integration — speeding up product development and faster time to market — while saving space by eliminating the need for an external controller. The solutions are compliant with the JEDEC eMMC v5.1 industry standard, and available with densities of 4GB and 8GB. A 16GB device will be released in December 2022.
Link to product listing
Link to product photos
New DDR4 SDRAMs
Built on a finer process that results in a smaller chip than Alliance Memory’s original 4GB DDR4 SDRAMs, new “A” die versions deliver improved performance — with lower power consumption down to +1.2V (±0.06V), faster clock speeds to 1600MHz, and higher transfer rates to 3200Mbps — at a lower cost. The devices are ideal for the industrial, networking, telecommunications, gaming, and consumer markets, for which Alliance Memory is utilizing a dual sourcing strategy to ensure supply longevity. In addition, the company is offering a 16GB Micron Technology DDR SDRAM for a wide range of applications.
Link to product listing
Link to product photos
New 128Mb and 256Mb 1.8V Serial NOR Flash
Alliance Memory’s 3V and 1.8V multiple input/output serial NOR Flash memory products are designed to provide supply continuity to Micron Technology customers utilizing discontinued devices. The NOR Flash products combine fast read performance up to 133MHz with fast program and erase times. Available in 8-pin SOP wide body (208mils) and 8L WSON (6x5mm) packages, the devices provide reliable, long-term performance with high program/erase cycles and long data retention.
Link to product listing
Link to product photos
DDR3 SDRAMs
Alliance Memory’s lineup of DDR3 (1.5V) and DDR3L (1.35V) SDRAMs includes 512Mb, 1Gb, 2Gb, 4Gb, and 8Gb devices in x8/x16 bus widths, offered in 78-ball and 96-ball FBGA packages across commercial, industrial, and automotive temperature ranges. Offering a double data rate architecture for extremely fast transfer rates of up to 2133Mbps/pin and clock rates of 1066MHz, the devices provide reliable drop-in, pin-for-pin compatible replacements for a number of similar solutions used in conjunction with newer-generation microprocessors for industrial, medical, networking, consumer, telecom, aerospace, and automotive applications.
Link to product listing
Link to product photos
LETTER FROM THE PRESIDENT
Who would have thought in November 2018 that it would be four years before we’d be back at electronica? We live in unpredictable times, but our increased inventory and competitive pricing continue to carry us through this current cyclical market, and the future is looking bright for Alliance Memory and the industry. We’re excited to see the progress that’s being made in areas like IoT, 5G, and AI, and how our solutions will contribute to the evolution of these technologies.
With the help of our distributor partners and reps, we’ve been helping customers of every shape and size to thrive in an unsettled environment. The things you’ve always appreciated about Alliance Memory, like our policy of maintaining a sizeable parts inventory, aren’t changing. But we’ve come a very long way in the past four years. We’ve added a full lineup of flash products (including the new devices mentioned above) and eMMCs. There’s more in store for 2023. I can’t wait to tell what we’ve planned for the next several months when you stop by our booth at electronica. See you in Munich!
David Bagby
President and CEO
We’ve expanded portfolio of CMOS DDR4 SDRAMs with new “A” die versions of the 4Gb AS4C256M16D4 and AS4C512M8D4 in the 96-ball and 78-ball FBGA packages, respectively. In addition, we’re continuing our partnership with Micron Technology and offering their MT40A1G16KH-062E DDR4 SDRAM to provide Alliance Memory customers with a 16Gb option. 
Ted joined Alliance Memory in 2014 as Country Manager, Japan. Located in Tokyo, he is responsible for establishing and maintaining relationships with key distributors throughout the country, while creating sales promotions to attract new customers. Previously, he served in a variety of roles in the electronics manufacturing industry. In his free time, Ted enjoys watching sports, including sumo wrestling, baseball, and rugby.
With low-voltage operation of 1.1V and 0.6V, respectively, Alliance Memory’s LPDDR4 and LPDDR4x devices increase battery life in portable electronics and IoT devices utilizing AI and 5G technologies. Providing increased efficiency for advanced audio and high-resolution video in embedded applications, the low-power SDRAMs deliver fast clock speeds of 1.6GHz for extremely high transfer rates of 3.2Gbps. For automotive applications, the AEC-Q100 qualified devices operate over a temperature range of -40°C to +105°C.
For solid-state storage in consumer, industrial, and networking applications, our new 4GB ASFC4G31M-51BIN and 8GB ASFC8G31M-51BIN eMMC solutions each integrate NAND flash memory with an eMMC controller and flash transition layer (FTL) management software in a single 11.5 mm by 13 mm 153-ball FBGA package. The devices simplify designs for fast and easy system integration in a wide range of products, while saving space by eliminating the need for an external controller. 
Alliance Memory has appointed Richard Fobbs to the position of warehouse / logistics executive. In this role, he will be responsible for managing inventory, while assisting with shipping and packing, in our distribution center. A childhood friend of President David Bagby, Richard has watched Alliance Memory grow over the years into a leader in the memory space and is excited to join the company after his recent retirement from a 20-year career in law enforcement. He attended the University of Oregon and College of San Mateo and has previously served as a director and instructor for a California College criminal justice program.
Gafie Huang has joined Alliance Memory as its new web applications database manager. She brings nearly 20 years of experience working with web applications to the company, including serving as web applications project manager for Skype and Zoom and helping Nu Skin and other companies develop web applications and implement CMS systems. In her new role, Gafie will be responsible for maintaining and managing Alliance Memory’s website and database.
At the end of last year, we were feeling a lot of optimism about 2022, and judging by what we’ve seen so far it looks like this is going to be another stellar year. We had a record January for sales, and I believe we’re going to have a record Q1. Our planned strategy to increase our inventory is succeeding, even though we continue to have pockets of individual issues around certain package types. The big picture, however, is that we’re reducing lead times for our customers, and we’re continuing to pick up market share. From Europe to the U.S. to Asia, we’re seeing good strength in all our markets.
Alliance Memory has introduced a new line of 3V multiple input/output serial NOR flash memory products designed to provide supply continuity for Micron Technology customers utilizing discontinued N25Q series devices. Offering support for single, dual, and quad SPI modes, the AS25F series combines fast read performance with fast program and erase times in 8-pin SOP Wide Body (209mils) and 8L WSON (6x5mm) packages. 
Meet Ramesh Babu Varadharajan. Ram joined Alliance Memory in 2019, bringing over 20 years of experience in the semiconductor industry to his dual role of Director of Central Engineering and Country Manager, India Sales. Located in Bangalore — The Silicon Valley of India — Ram is responsible for new product introductions, applications, and quality for Alliance Memory’s SRAM, DRAM, and Flash business units, while maintaining the company’s strong customer base in the country. His favorite thing about working at Alliance Memory: “I love working with such smart and collaborative teams, and the company’s honest and transparent management style. It all adds up to better products for our customers.”
Alliance Memory has made a major commitment to meeting our customers’ legacy Micron flash component needs, and with the stock we’re going to receive now through the end of the year, we expect to be able to support our customers through 2022 and beyond. At a time when so many suppliers can’t take an order — much less ship — in 2021, Alliance Memory customers can count on us to have, in stock, a very wide range of the Micron flash products they need right now. 
We’re delighted to announce the appointment of Alistair Jones as Alliance Memory’s regional sales manager for Northern Europe. In his new role, he’s working closely with our distribution partners to expand our sales coverage in the United Kingdom, Ireland, Sweden, Norway, Denmark, and the Baltics. Alistair has had a distinguished career in the semiconductor industry, in which he has displayed a drive for excellence across a range of sales, country, and regional management roles. 
In a wide-ranging interview with Barbara Jorgensen, our President and CEO David Bagby talked about how Alliance Memory has succeeded for our customers as a bright spot in the unsettled DRAM market. Unlike many of our competitors, our lead times are in many cases going down, thanks to a longstanding policy of maintaining inventory. “If you look at our portfolio and our product lineup, our part number offerings include more densities, more organizations, more speeds and more temperature ranges than most of our competitors,” David said. 
