New 4GB and 8GB eMMC Solutions Simplify Designs and Save Space
For solid-state storage in consumer, industrial, and networking applications, our new 4GB ASFC4G31M-51BIN and 8GB ASFC8G31M-51BIN eMMC solutions each integrate NAND flash memory with an eMMC controller and flash transition layer (FTL) management software in a single 11.5 mm by 13 mm 153-ball FBGA package. The devices simplify designs for fast and easy system integration in a wide range of products, while saving space by eliminating the need for an external controller. Learn more . . .
We’ve Teamed Up With ESI to Support Our Expanding Customer Base in the Southeast and Central U.S.
Alliance Memory has concluded an agreement with Electronic Salesmasters Inc. (ESI), a Beachwood, Ohio-based manufacturers’ representative for electronic components. Under the agreement, ESI is now offering our entire lineup of SRAM, DRAM, flash and storage ICs to their customers throughout the southeast and central United States. Learn more . . .
. . . AND Partnered With WPG EMEA to Expand Our Presence in the EMEA Market
Alliance Memory has signed an agreement with powerhouse electronic component distributor WPG EMEA. Under the agreement, WPG EMEA will sell our full product portfolio throughout the EMEA, backed by unmatched local support across the region and a suite of convenient online platforms.
RICHARD FOBBS JOINS ALLIANCE MEMORY AS WAREHOUSE / LOGISTIC EXECUTIVE
Alliance Memory has appointed Richard Fobbs to the position of warehouse / logistics executive. In this role, he will be responsible for managing inventory, while assisting with shipping and packing, in our distribution center. A childhood friend of President David Bagby, Richard has watched Alliance Memory grow over the years into a leader in the memory space and is excited to join the company after his recent retirement from a 20-year career in law enforcement. He attended the University of Oregon and College of San Mateo and has previously served as a director and instructor for a California College criminal justice program.
ALLIANCE MEMORY APPOINTS GAFIE HUANG AS WEB APPLICATIONS DATABASE MANAGER
Gafie Huang has joined Alliance Memory as its new web applications database manager. She brings nearly 20 years of experience working with web applications to the company, including serving as web applications project manager for Skype and Zoom and helping Nu Skin and other companies develop web applications and implement CMS systems. In her new role, Gafie will be responsible for maintaining and managing Alliance Memory’s website and database.
LETTER FROM THE PRESIDENT
At the end of last year, we were feeling a lot of optimism about 2022, and judging by what we’ve seen so far it looks like this is going to be another stellar year. We had a record January for sales, and I believe we’re going to have a record Q1. Our planned strategy to increase our inventory is succeeding, even though we continue to have pockets of individual issues around certain package types. The big picture, however, is that we’re reducing lead times for our customers, and we’re continuing to pick up market share. From Europe to the U.S. to Asia, we’re seeing good strength in all our markets.
The expansion of our facilities in Taiwan continues to pay dividends. The larger space is allowing us to handle higher volumes of inventory for regional customers and thus reduce their lead times. Our Taiwan strategy is just one of several initiatives we’ve undertaken to help us better serve you. Later this year we’ll be moving into a cloud-based software program that will help us better manage our customers, our inventory, and other aspects of our business. I’m looking forward to sharing more about it with you in the coming months. For now, I hope your year is off to a great start and I thank you, as always, for your support. Stay safe!
David Bagby
President and CEO
Alliance Memory has introduced a new line of 3V multiple input/output serial NOR flash memory products designed to provide supply continuity for Micron Technology customers utilizing discontinued N25Q series devices. Offering support for single, dual, and quad SPI modes, the AS25F series combines fast read performance with fast program and erase times in 8-pin SOP Wide Body (209mils) and 8L WSON (6x5mm) packages. 
Meet Ramesh Babu Varadharajan. Ram joined Alliance Memory in 2019, bringing over 20 years of experience in the semiconductor industry to his dual role of Director of Central Engineering and Country Manager, India Sales. Located in Bangalore — The Silicon Valley of India — Ram is responsible for new product introductions, applications, and quality for Alliance Memory’s SRAM, DRAM, and Flash business units, while maintaining the company’s strong customer base in the country. His favorite thing about working at Alliance Memory: “I love working with such smart and collaborative teams, and the company’s honest and transparent management style. It all adds up to better products for our customers.”
Alliance Memory has made a major commitment to meeting our customers’ legacy Micron flash component needs, and with the stock we’re going to receive now through the end of the year, we expect to be able to support our customers through 2022 and beyond. At a time when so many suppliers can’t take an order — much less ship — in 2021, Alliance Memory customers can count on us to have, in stock, a very wide range of the Micron flash products they need right now. 
We’re delighted to announce the appointment of Alistair Jones as Alliance Memory’s regional sales manager for Northern Europe. In his new role, he’s working closely with our distribution partners to expand our sales coverage in the United Kingdom, Ireland, Sweden, Norway, Denmark, and the Baltics. Alistair has had a distinguished career in the semiconductor industry, in which he has displayed a drive for excellence across a range of sales, country, and regional management roles. 
In a wide-ranging interview with Barbara Jorgensen, our President and CEO David Bagby talked about how Alliance Memory has succeeded for our customers as a bright spot in the unsettled DRAM market. Unlike many of our competitors, our lead times are in many cases going down, thanks to a longstanding policy of maintaining inventory. “If you look at our portfolio and our product lineup, our part number offerings include more densities, more organizations, more speeds and more temperature ranges than most of our competitors,” David said. 
Alliance Memory has strengthened its relationship with RS Components with a new global distribution deal. Under the agreement, RS customers around the world will have access to the complete portfolio of Alliance Memory products — covering storage capacities from 64kb through to 8Gb. 
To expand Alliance Memory’s sales coverage in Romania, Hungary, the Czech Republic, Bulgaria, and Slovakia, we’ve appointed Viorel Toadere as our regional manager for Eastern Europe. Viorel brings over 25 years of experience in the electronics manufacturing industry to Alliance Memory, specializing in semiconductors. 
Our headquarters facilities in Kirkland, Washington, which we occupied at the beginning of 2020, have received ISO 9001:2015 certification. Alliance Memory’s facilities, beginning with our former headquarters in the San Francisco Bay Area, have been ISO 9001-certified since 2009.
In keeping with our commitment to meeting our customers’ legacy component needs, Alliance Memory has become an authorized supplier for Micron’s J3, P30, and P33 series of parallel NOR flash devices, which the company had previously discontinued. Micron will continue to produce these devices for Alliance Memory and intends to only supply Alliance Memory for any new orders placed through mid-2021, providing our customers with a steady supply for a minimum of two more years. 
Alliance Memory has signed a rep agreement with Northfield, Illinois-based Industrial Representatives Inc. (IRI). Under the agreement, the company is now offering our entire lineup of SRAM, DRAM, and flash ICs to its customers throughout the Midwest and Central United States, including Illinois, Wisconsin, Missouri, Iowa, Nebraska, Minnesota, North Dakota, South Dakota, Texas, Oklahoma, Louisiana, and Arkansas, with Kansas to be added in January 2021. 
Alliance Memory has expanded its offering of high-speed CMOS mobile low-power SDRAMs with new LPDDR4 devices featuring on-chip ECC. For improved performance with higher power efficiency than previous-generation LPDDR3 SDRAMs, the 2Gb, 4Gb, and 8Gb devices offer lower power consumption and faster speeds in the 200-ball FBGA package. 
