“We look to Alliance any time we have an EOL situation with a memory chip, since they’ve been great so far in terms of service and delivery and offer really good continuing support for any products we buy from them,” says John Prior, strategic procurement management at ADVA Optical Networking.
ADVA Optical Networking’s customers include more than 10,000 enterprises and more than 250 carriers and service providers including British Telecom, Deutsche Telekom, KDDI, Level(3) Communications, Next Gen Networks, Nokia Siemens, NTT, TATA Communications, and Time Warner Cable. These are companies that need solutions that will last for years, even as the IC technology available on the market continues to evolve. So end-of-life for components is an issue ADVA Optical Networks has to deal with all the time—especially with memory chips—and having a reliable source for the legacy SRAMs used in its Ethernet access products is critical.
From the Customer
“We qualified Alliance Memory several years ago when we were caught in a pinch by a supplier going end-of-life on a critical component,” says John Prior, strategic procurement management at ADVA Optical Networking. “Now we look to them any time we have an EOL situation with a memory chip, since they’ve been great so far in terms of service and delivery and offer really good continuing support for any products we buy from them. When our engineering team needs to find a replacement for EOL SRAMs in particular, Alliance Memory has become their go-to source because they know who they’re dealing with and that Alliance Memory will offer us a good solution.”
About ADVA Optical Networking
In business since 1994, ADVA is a leading innovator of Optical+Ethernet solutions for tomorrow’s networks, where video, storage, and Ethernet access are driving a massive uptake of bandwidth and next-generation technology. The company is the leading provider of Ethernet Access Devices (EAD) for both carrier and enterprise customers. ADVA Optical Networking’s FSP 150 family is the market’s first ubiquitous access platform designed to enable profitable and differentiated Ethernet services, including mobile backhaul, business services, and open access. ADVA Optical Networking’s FSP 3000, the industry’s lowest-latency transmission solution, has been successfully deployed by thousands of enterprise customers globally. In 2012, the company had revenues of EUR 330.1 million and employed 1,304 people worldwide.